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1. Personal Data Administrator
The administrator of your personal data is PROSPECTX LTD, a company registered in the United Kingdom under number 16307673, owner of the morawskikacper.pl brand.
Contact with the data administrator:
- e-mail: kontakt@morawskikacper.pl
2. Purposes and Scope of Data Processing
Your personal data is processed for the following purposes:
- provision of lead generation and cold mailing campaign services,
- responding to inquiries submitted through forms,
- conducting marketing communication (including remarketing),
- analyzing user activity on the website (statistics, cookies),
- sending the newsletter (if you consent),
- providing free materials (e.g., PDF, reports) as lead magnets.
The scope of processed data may include: first name, last name, e-mail address, company name, job title, phone number, and other data provided voluntarily in forms.
3. Legal Basis for Processing
Data is processed in accordance with UK GDPR and GDPR, based on:
- Art. 6(1)(f) GDPR – the legitimate interest of the administrator (e.g., B2B business contact, website statistics analysis),
- Art. 6(1)(a) GDPR – your expressed consent (e.g., to receive marketing information, newsletter, use of certain cookies),
- Art. 6(1)(b) GDPR – necessity for the performance of a contract or to take steps before entering into a contract.
4. Data Recipients
Data may be shared with entities processing it on behalf of the administrator – e.g., hosting providers (OVH), CRM systems, mailing platforms, analytical tools (Google Analytics) – only to the extent necessary to provide the services and based on data processing agreements.
5. Data Transfer outside the EEA
Data may be transferred outside the European Economic Area (EEA), including to service providers based in the USA (e.g., Google LLC for Google Analytics), only when an adequate level of protection is ensured (e.g., based on standard contractual clauses approved by the European Commission or adequacy decisions).
6. Data Retention Period
Data is stored:
- for the duration of the cooperation and for the period required by law (e.g., for tax and accounting purposes),
- until consent is withdrawn (if consent was the basis for processing),
- for the limitation period of any potential claims related to the cooperation or data processing.
Data collected by Google Analytics is stored for the period specified in the Google Analytics service settings.
7. Your Rights
You have the right to:
- access your data,
- rectify, erase, or restrict the processing of your data,
- data portability,
- object to processing (especially for processing based on legitimate interest, including direct marketing),
- withdraw consent (at any time, without affecting the lawfulness of processing based on consent before its withdrawal),
- lodge a complaint with the appropriate supervisory authority (e.g., the Information Commissioner's Office (ICO) in the UK).
To exercise your rights, please contact us at the e-mail address: kontakt@morawskikacper.pl.
8. Newsletter and Lead Magnets
If you subscribe to our newsletter or download a free material (e.g., PDF, report, checklist), we process your data (name, e-mail address) to send you:
- e-mails with educational materials,
- information about our services, promotions, or new offers (if you have given separate marketing consent).
The basis for processing data for sending the newsletter and providing the lead magnet is your consent (Art. 6(1)(a) GDPR). You can withdraw your consent at any time by clicking the "unsubscribe" link (or similar) in the footer of each e-mail or by contacting us.
9. Cookies
Our website morawskikacper.pl uses cookies. These are small text files stored on your end device (computer, tablet, smartphone).
Types of cookies used:
- Essential cookies: Necessary for the proper functioning of the website, enabling navigation and use of basic functions. Without them, the site may not work correctly.
- Analytical/statistical cookies: Help us understand how users use the site by collecting anonymous information. We use Google Analytics for this purpose. This data helps us improve the site.
- Functional cookies: Allow the site to remember your choices (e.g., cookie preferences) and personalize content.
- Marketing/advertising cookies (if used): Used to display ads tailored to your interests and to measure the effectiveness of advertising campaigns. They may be used by us or our advertising partners.
Managing cookies:
During your first visit, a banner is displayed informing you about the use of cookies, where you can consent to the use of specific cookie categories or reject non-essential cookies.
You can also manage cookie settings directly in your web browser. Most browsers allow you to:
- view and delete cookies,
- block all or selected cookies,
- block cookies from specific websites,
- block third-party cookies,
- be warned before a cookie is saved.
Please note that restricting or disabling cookies may affect some functionalities available on the site.
10. Automated Decision-Making
We do not use profiling or automated decision-making that produces legal effects or similarly significantly affects the user based on personal data collected through the website.
11. Changes to the Privacy Policy
We reserve the right to make changes to this Privacy Policy. Any changes will be published on this page. We encourage you to regularly review its content.