Who am I?

I'm Kacper Morawski. I've been working in B2B sales for 7 years, and it always frustrated me when great products couldn't find their customers.

I started with traditional sales, but quickly discovered that the biggest problem for companies isn't the product, but the go-to-market strategy. I especially saw this in manufacturing and trading companies, where an amazing product was often stuck in a warehouse due to lack of effective sales channels.

For the past 5 years, I've specialized in building complete Go-To-Market systems. Cold mailing is just one tool - what's more important is understanding the ideal customer, their problems, and creating communication that truly resonates.

Today I help B2B companies worldwide acquire customers in a predictable and scalable way.

How I Work

I don't believe in magic templates or universal solutions. Every project starts with understanding your business and ideal customer.

Strategy Before Tactics

Before I send the first email, I spend time analyzing your market, competition, and ideal customer profile. Without this, even the best emails won't work.

Data, Not Hunches

I test everything - from subject lines to timing to communication channels. Every decision is based on data, not on "what feels right".

Systems Thinking

I build systems that work without you. From CRM to nurturing to lead handoff to sales - everything must be automated and repeatable.

Quality > Quantity

Better to write 50 well-thought-out emails than 500 generic ones. I focus on people who actually need your solution.

Long-term Partnership

I don't do "set it and forget it" projects. I work with clients who want to build repeatable growth systems, not one-off campaigns.

Our 4-Step Process to Fill Your Pipeline

A simple, proven 4-step process. From analysis to the first meetings in as little as 14 days.

ICP Analysis

We define your ideal customer profile and I build a personalized database of decision-makers.

Campaign Creation

I write 5-7 email variations that address your clients' pain points. Each email is personalized.

Launch & Optimization

I launch the campaign, test different variations, and optimize what works. You see the results in real time in your dedicated dashboard.

Meetings in Your Calendar

I qualify every response, ensuring you only speak with "warm" leads who are genuinely interested and ready for a sales conversation.

Full Transparency
Your Real-Time Campaign Dashboard

You get access to an advanced dashboard where you monitor every aspect of your campaign in real-time.

Real-time Monitoring

Check campaign results 24/7: open rate, click rate, replies, scheduled meetings. Everything updated live.

Full Access to Contact Database

See every contact with categories, statuses and interaction history. Know exactly who we're writing to and with what results.

One-click CRM Export

Download the entire contact database in CSV/Excel format and upload directly to your CRM. Full integration with your systems.

Ready for full transparency?

See what real collaboration looks like with access to all data and results in real-time.

Fill the form Discovery Call View Demo

Client Testimonials

See what clients say about me.

I had the opportunity to work with Kacper on implementing cold mailing and the entire prospecting process in our company. From the very beginning, he proved to be a committed, professional, and very effective person.

Kacper introduced us to the secrets of outbound activities, recommended the right tools, helped build the process, and took care of every detail. Working with him was not only substantive but also very efficient and pleasant. I can recommend Kacper to everyone with a clear conscience.

I am very pleased with the lead generation service that Kacper provides for our company. It's a real pleasure to work with Kacper; he understands our needs and manages our projects with great commitment.

I highly recommend working with Kacper. Thanks, Kacper, for your openness and commitment, keep it up :)

I am pleased to recommend Kacper as a talented specialist in B2B marketing and sales. Kacper has demonstrated extraordinary effectiveness in cold mailing and creating effective Facebook Ads campaigns. His analytical skills and innovative approach have contributed to a significant increase in sales and our brand's reach.

I wholeheartedly recommend Kacper as an expert in marketing and sales. I am impressed by his professionalism and ability to react quickly to the results of his actions. Kacper always adjusts his strategies to ensure the best possible effects for our company. He is very flexible and can adapt to changing conditions.

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How Can I Help You?

Every company has different needs. That's why I offer various ways to work together - from complete lead generation takeover to training your team.

I Build Your Lead Machine (Done-For-You)

I take over the entire process from GTM strategy to delivering scheduled meetings. For manufacturers, this means reaching new distributors, and for trading companies - acquiring key B2B customers.

Deep analysis of your market and ideal customer profile
Building a complete GTM system and lead nurturing
Full integration with your CRM and sales processes
Continuous optimization and results reporting

Strategic GTM & Cold Mailing Workshops

I'll teach your team to think strategically about the entire customer acquisition process, not just writing emails.

My proprietary frameworks for market and ICP analysis
Practical exercises with real projects
Setting up systems and processes in your company
3-month support after training

Strategic Consulting & GTM Audit

Sessions for founders and sales heads. I'll analyze your current strategy and show you where the most valuable improvements are.

Audit of your entire Go-To-Market strategy
Identifying bottlenecks in the sales funnel
Concrete action plan for the next 90 days
Access to my frameworks and tools

Why Partner With Me?

7 years of B2B experience

I have been in B2B sales and marketing since 2018. Cold mailing has been my specialty for 5 years.

250+ campaigns

I have conducted over 250 cold mailing campaigns for companies in various industries. I know what works.

Results-Driven Guarantee

I stand by my work. We define the goals together, and I manage the campaigns until those targets are met. Your success is my success.

Partnership approach

I treat your company's success as my own. I am a partner, not just a contractor.

Frequently Asked Questions

What is a Go-To-Market (GTM) strategy?

A Go-To-Market strategy is a comprehensive plan for entering the market with a product or service. It includes market analysis, ICP definition, sales strategies, marketing, and business scaling.

Which companies benefit most from a GTM strategy?

GTM strategy is ideal for SaaS, manufacturing, trading, consulting, and service companies that want to predictably scale sales and systematically acquire new customers.

How much does a GTM strategy consultation cost?

Each project is priced individually, depending on scope and complexity. Contact me to discuss your needs and receive a personalized GTM consultation offer.

How long does it take to develop a GTM strategy?

Developing a comprehensive Go-To-Market strategy typically takes 2-4 weeks, depending on the complexity of your industry and business model.

What results does a GTM strategy bring?

A well-developed GTM strategy increases lead conversion, shortens sales cycles, reduces customer acquisition cost (CAC), and builds predictable revenue growth.

Does GTM strategy include lead generation?

Yes, GTM strategy includes a comprehensive lead generation system tailored to your ICP, including cold outreach, content marketing, and sales process automation.

Who I don't help?

I value transparency. Here are the industries where I do not run campaigns:

B2C Companies

I specialize exclusively in B2B sales

Financial Industry

Banks, loans, cryptocurrencies

Renewable Energy

Solar panels, heat pumps

Insurance

Policies, insurance packages

Real Estate

Properties, developers

Let's Start the Conversation

Ready to grow your pipeline? Fill out the form or book a call. I'll get back to you within 24 hours. No obligations.

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Prefer another form of contact?

Email me directly: kontakt@morawskikacper.pl

Or book a free consultation:

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